Michael Treacy, Ph.D.


Since the 1990s, Dr. Treacy has been regarded as one of the world's leading experts on corporate strategies for growth, and more recently has become noted for his ideas on the role of product innovation in growth strategies.

He co-founded GEN3 in late 1999 with Jim Sims and has been the firm's chief strategy officer. In that role, he has been responsible for helping chart the firm's growth strategy, identifying the service offerings, and developing client relationships. His structured analysis and thought leadership has created a comprehensive methodology integrating his expertise and knowledge on Growth Strategies, Market Leadership Strategies and Management Disciplines. He has also supported GEN3 Ventures, a fund dedicated to identifying and growing new companies based on technology and product breakthroughs.

Prior to GEN3, Dr. Treacy built a strategy consulting firm, Treacy & Co. In the 1980s, he was a professor of management at the MIT Sloan School of Management. He is a frequent speaker at major corporate and business association events. He co-authored one of the best-selling business books of the 1990s, The Discipline of Market Leaders. He published his most recent book, Double-Digit Growth, in September 2003. The book has appeared on the bestseller lists compiled by Business Week and The Wall Street Journal. He has an engineering degree from the University of Toronto and a Ph.D. from MIT.