Howard R. Soriano

Managing Director

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Mr. Soriano supports the firm's business development and growth activities, manages client relationships, and provides strategic oversight to project teams to ensure clear alignment with the client's business performance objectives.

Prior to joining GEN3, he served as Co-founder and President of an independent media venture, where he led the company from start-up to profitability. The company's international production has received several national awards and is distributed throughout North America. In addition, he previously served as a partner at a global management consulting firm where he worked closely with multinational companies to develop business unit and product strategies – in particular, improving competitive position and profitability through changes in technology, product design, and/or manufacturing process.


Mr. Soriano earned his undergraduate degree in Chemistry, cum laude, from Duke University and his M.B.A. in Finance from the University of Chicago.