How We Work


GEN3 operates client-dedicated laboratories at its Technical Innovation Center. We have the ability to set-up secure, project-specific facilities to conduct physical experiments and prototyping aimed at testing and validating concepts developed by our teams.

We design and staff our laboratories to meet a variety of client objectives, including:

  • Concept Verification– validate the feasibility and practicality of a product or process concept developed for our clients. GEN3 brings a number of tools to support this work including failure anticipation, secondary problem solving, modeling, and physical prototyping.

Our experience indicates that a major reason innovation programs stall (or fail) is an inability to address the secondary problems that inevitably arise during execution. These secondary problems require the same level of rigor and analytical discipline to discern the underlying physical problems and to develop innovative solutions that would enable the originally intended vision. Unfortunately, we often see that companies simply stop too soon and secondary problems become "deal breakers", rather than new problems to be solved.

  • Technology Development – test the potential and limitations of new technology platforms as they apply to a range of products or processes. Developing a clear strategy for technology development may include prototyping, pilot testing, and planning for scale up.
  • Technology Monitoring – leverage knowledge and skills from a wide landscape of scientific and engineering domains to identify potential technologies for performing a selected function. These "functional laboratories" continuously identify and test enabling technologies that may be leveraged by a client.


GEN3 has the capabilities to build prototypes at various stages of the development process.

    • Proof-of-Principle Prototypes – demonstrate general feasibility of a conceptual design for a product, package, or process.
    • Working Prototypes – substantiate functional performance per project goals and manufacturing specifications (form and fit are considered, but only to support functional performance).
    • Preproduction Prototypes – verify design at every stage of production by validating form, fit and functional requirements.
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