TRIZ, the Russian acronym for the phrase "Theory of Inventive Problem Solving", is a collection of forecasting and problem-solving tools that are derived from an analysis of the world’s body of patents to identify global patterns in inventions across a broad range of industries. Originally developed in 1956 by Soviet inventor Genrich Altshuller, TRIZ is based on the following core principles:

  • Patterns of technical evolution are repeated across industries
  • Problems and solutions are repeated across industries
  • Innovation can be taught and learned.

Today, TRIZ is a globally accepted approach for developing innovative solutions to complex technical problems. Its governing body, MATRIZ, has 61 Regional Associations in 16 countries and 5 continents.

TRIZ Applications: FAQ

Can TRIZ be applied to solve non-mechanical problems?
A common perception (that stems from examples in old TRIZ literature) is that TRIZ only solves mechanical problems. This is actually a misperception. One of the fundamental principles of TRIZ is that problems and solutions are similar across a broad range of industries and technical domains.

Can TRIZ be applied solve non-technical problems?
TRIZ has been applied to non-technical problems that range from "How to increase the success of an election campaign?" to "How to improve the effectiveness of an organization?" However, non-technical applications are few and cannot be supported by strong statistics.

Can TRIZ be applied to solve any problem?
It is not claimed that TRIZ can be used to solve any problem, but TRIZ can be used to improve any system from the technical perspective. TRIZ does not typically address issues in basic science, market research, optimization, experiment design, discovery of new materials, etc.

GEN3's Methodology vs. TRIZ

  • TRIZ is simply a problem-solving toolbox, while GEN3's methodology comprises a range of analytical tools and processes to ensure proper problem definition (often times the initially stated problem is in fact not the right problem to be solved).
  • TRIZ stops at idea generation, while GEN3's methodology extends beyond this stage with a set of tools and processes to find the most practical solutions.
  • TRIZ does not connect technical ideas to business objectives, while GEN3's methodology is wholly based on the premise that all innovation targets should have a clean line of sight to profitability.
  • GEN3 uses advanced versions of TRIZ tools; most of these advancements were developed by GEN3 experts.
  • GEN3's methodology includes a number of application-specific developments (e.g., patent circumvention, innovation for emerging markets, and innovation for sustainability).

TRIZ Experts at GEN3

GEN3 employs 10 out of the 75 highest ranking TRIZ practitioners in the world (TRIZ Masters), and most of our innovation experts are certified Level 3 or 4 TRIZ practitioners. Membership by GEN3 colleagues in TRIZ associations include: